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Ink and pencil underlining in text. 1969 Trade Paperback. 213 pp. CONTENTS: 1. The Study of Attitude Change: An Introduction by Richard V. Wagner 2. The Functional Approach to the Study of Attitudes by Daniel Katz 3. Ego-Defense and Attitude Change by Daniel Katz, Irving Sarnoff, and Charles McClintock 4. Cognitive Dissonance: Theory and Research by John J. Sherwood, James W. Barron, and H. Gordon Fitch 5. Self-Perception: An Alternative Interpretation of Cognitive Dissonance Phenomena by Daryl J. Bern 6. A Structural Theory of Attitude Dynamics by Milton J. Rosenberg 7. The Principle of Congruity in the Prediction of Attitude Change by Charles E. Osgood & Percy H. Tannenbaum 8. An Overview of Persuability Research by Irving L. Janis & Carl I. Hovland 9. Counter-Norm Attitudes Induced by Consonant versus Dissonant Conditions of Role-Playing by Alan C. Elms & Irving L. Janis 10. Comment on Counter-Norm Attitudes Induced by Consonant versus Dissonant Conditions of Role-Playing by Jack W. Brehm 11. Inducing Resistance to Persuasion: Some Contemporary Approaches by William J. McGuire 12. Reconciling Conflicting Results Derived From Experimental and Survey Studies of Attitude Change by Carl I. Hovland; References.